Private label · OEM and ODM
Your brand on the device, our name on the quality record
Last updated By Edward, Export sales
Every device in this catalogue is printed with a placeholder that says BRAND. That field is the product: your logo, your colourway, your carton, your warning panel. OEM puts your name on a model we already make, in 20 to 25 working days. ODM changes the hardware itself — shell, mouthpiece, airflow, coil — and takes 6 to 10 weeks because a mould is involved.
What changes, and what stays the same
Only four things change on a private-label order. The coil, the cell, the tank and the QC routine stay identical to the stock model, which is why OEM pricing sits close to stock pricing and why the test record still means something.
Changes: the device
Logo laser-etched or pad-printed on the body, your colourway on the shell, your model name where ours would sit. Minimum 3,000 units per model for a printed body.
Changes: the packaging
Carton, display box, leaflet and seal to your artwork, with the nicotine warning and age marking in the destination language. We proof the warning text before plates are cut.
Changes: flavour and strength
The tooled library, or a new profile developed in three iterations over about three weeks and exclusive to you for twelve months. Strength set to your market's ceiling.
Changes: the paperwork
Declarations and reports are reissued under your brand where the regulation allows, and the batch QC record is labelled with your SKU.
Stays: the atomisation stack
Same mesh coil, same resistance, same wicking. A private-label device and the stock device it came from vape identically — that is the point of buying an existing model.
Stays: the production line
Same line, same in-line QC: air-tightness, draw resistance, battery voltage, leak test. Your batch runs between other batches, not on a separate shadow line.
What the carton actually looks like
This is a production retail carton, photographed on the line. Three things change when it carries your brand: the artwork, the flavour name, and the warning panel — the panel is set in the destination language and printed at the proportion that market requires, not shrunk to fit a design.
OEM or ODM — the honest comparison
Most first orders are OEM, because it is faster and cheaper and the market cannot tell the difference. ODM is worth the tooling when the shape itself is the selling point, or when an existing model cannot be made compliant for your market.
| OEM | ODM | |
|---|---|---|
| What you change | Logo, colour, packaging, flavour names, warning text | All of the above, plus shell, mouthpiece, airflow path, coil resistance |
| Minimum order | 3,000 units per model | 10,000 units per model |
| Lead time | 20–25 working days after artwork approval | 6–10 weeks including tooling and first article |
| Tooling cost | None beyond print plates | Quoted per part; owned by you after the run |
| Sample | Branding proof on a stock device, 3–5 days | 3D render, then a first-article sample |
| Best when | The model already fits the market | The shape or the format is the proposition |
From brief to container, in five steps
The sequence below is the one that avoids the two most expensive mistakes: cutting plates before the warning text is verified, and shipping a SKU the destination market has not registered.
- Market and model. You send the destination country, target retail price and volume. We narrow the catalogue by compliance route first, then by cost per thousand puffs.
- Quote and sample. Unit price, carton plan, tooling (if ODM) and a sample date in writing. Stock samples ship in 3 to 5 working days.
- Artwork and compliance check. You send the logo and carton artwork; we return a proof with the warning panel and age marking set for your market, and list what your registration will need.
- Production and QC. 20 to 25 working days for OEM. In-line checks on air-tightness, draw resistance, battery voltage and leaks; the batch record is kept against your SKU.
- Documents and shipment. Invoice, packing list, CE and RoHS declarations, MSDS, UN38.3, and the loading plan. FOB Shanghai by default, CIF or DDP on request.
What we will not do. We do not print a trademark without a signed authorisation letter. We do not copy a competitor's device mould or e-liquid formula. We do not ship a market-specific SKU before the brand owner confirms registration is in place. And we do not supply product, samples or imagery for marketing to anyone under the legal age.
Send the artwork brief, get a costed plan
Model, market, volume and whether the shape stays or changes. You get a quote with tooling broken out separately, a sample date, and the document list your registration will need.